Planning with Purpose

Downtown Parker is always evolving, and we’re here to guide that growth with intention. Our strategic priorities help shape everything from events and beautification to business development and community engagement.

Over the next three years, we aim to increase overall engagement, introduce more family-friendly events, and activate new spaces throughout Downtown Parker. This vision is powered by your support—and we can’t wait to build it together.

Our 3-Year Focus Areas

  • Economic Vitality
    Supporting small businesses, attracting new services, and increasing foot traffic through events and campaigns.

  • Placemaking & Beautification
    Enhancing Mainstreet with art, signage, lighting, and seasonal decor.

  • Community Engagement
    Growing our volunteer base, deepening resident connections, and elevating awareness through storytelling and PR.

  • Business Mix & Recruitment
    Supporting a balanced mix of retail, dining, and service businesses that meet resident needs.

Important Planning Links

Business Improvement District

  • In 2023, downtown business and property owners voted to create a Business Improvement District (BID)—a special district powered by local investment and governed by those who live, work, and do business here. The Downtown Parker BID officially launched in January 2024, becoming a private-sector tool to enhance the area through a self-imposed and self-governed assessment.

My Mainstreet

  • The My Mainstreet project was a community effort to encourage the right growth in the right places in Downtown Parker. The project's goal was to partner with Town residents, business owners, and developers to define what the community wanted to see on five different sites in Downtown Parker and what was feasible for the private market to develop.

Mainstreet Master Plan

  • As the heart of our community, Parker citizens value the downtown area for its economic, cultural and social qualities. Over time, the Town has committed significant resources and time undertaking physical and other urban planning and public investment in the downtown area and the Mainstreet corridor. This Plan is a continuation of our commitment to progressive planning that contributes to Parker’s high quality of life.